Product Code Database
Kabushiki gaisha Takara was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy to form Tomy. The Takara motto was「遊びは文化」("playing is culture").
The company focused on traditional toys and . They created the Licca-chan dolls, which has been referred to as "Japan's Barbie" in Western press. Some of the globally known toys and franchises that Takara invented include Transformers and Beyblade. Takara also held the license to localise and distribute Hasbro products in Japan including The Game of Life, Blythe dolls, , Duel Masters trading card games. Takara was also involved in software, publishing video games based on its toys like Transformers and Choro Q / Penny Racers, porting SNK Neo Geo games to consoles, and the Battle Arena Toshinden series.
In 1967, Takara produced the first generation of the Licca-chan doll, which would become very popular in Japan to this day, and which was 21 centimeters tall and had the last name of Kayama, inspired by the musician Yuzo Kayama and actress Yoshiko Kayama. They released the Jenny doll in the 1980s. In 1975, Takara produced the Diaclone and Microman Micro Change toys. In 1984, the toy line was rebranded by Hasbro as "Transformers". Takara continued to sell Microman and used it as the basis for the Micronauts toy line. Micronauts were sold internationally by the Mego Corporation. Other transforming toys made by Takara include Brave series, Dennō Bōkenki Webdiver, and Daigunder. Both Webdiver and Daigunder toys could interact with TV screens, which proved only but a fad in the early 2000s. In 1978, Takara developed the Choro-Q, mini pullback cars. Internationally, they have been sold as "Penny Racers". Takara also invented Battle Beasts, the E-kara karaoke microphone, B-Daman, and Beyblade, a product that has achieved high popularity globally. These toys were sold or distributed internationally by Hasbro. The Dakko-Chan doll was revived in 2001 in a new colorful form. This one had enough features to connote the original product, but divested the traits which brought criticism (for example, the new doll was not always coloured black).
In the 1990s and early 2000s, Takara published video games for franchises and manga such as Chibi Maruko-chan, Armored Trooper Votoms, Duel Masters and Tokyo Mew Mew. The company ported (adapted) some of the SNK Neo Geo based arcade games including the Fatal Fury and the Samurai Shodown series for the 8 and 16-bit consoles, Sega Genesis, the Super Nintendo Entertainment System, or the Famicom.
Takara with its contract developer Tamsoft also produced the influential 3D fighting series Battle Arena Toshinden, and other original games such as SteamGear Mash. Takara from 1994–1998 also brought many SNK fighters to the Game Boy in the form of simplified "demakes" called Nettou, starting with Fatal Fury 2.
DreamMix TV World Fighters was released in 2003 as a crossover between Takara, Hudson Soft and Konami. From 2003 Takara also owned the video game developer and publisher Atlus. Some Takara properties were licensed to and published by Atlus. In 2006, after the merger with Tomy, Takara's former controlling stake in Atlus was sold to Index Holdings, Takara Tomy's major shareholder. Takara-branded product licenses were returned to Takara Tomy's consumer software division; the merged company thereafter also produced the games in the Zoids and Naruto series.
In 2002, Takara developed and released a real-life, road legal small electric car based on its Choro-Q toys through its new motor subsidiary. However due to low sales these cars were soon axed.
Despite the big success of Beyblade in 1999, Takara was struggling financially. In July 2000, Konami bought a 22.2% controlling stake in the company. In 2003, Takara purchased Atlus and transferred all its video gaming properties to it. Konami sold its share to Index Corporation in April 2005 and Takara became a subsidiary of Index.
On 13 May 2005, Takara and Tomy announced their merger, with Tomy being the surviving company. It became effective on 1 March 2006. In English, the official name of the merged company is "TOMY Co. Ltd." while in Japan the legal company name is "K. K. Takara-Tomy" (株式会社タカラトミー; ). In deciding upon the merged company's new name, "Takara" was used for its international brand recognition and "Tomy" was used because it was a trusted brand of infant and preschool products in Japan. While Japanese commercial law allows wide latitude in translating Japanese corporate names into official English names, the merged company took the unusual step of adopting "TOMY Company, Ltd." as its official English, while using "K.K. Takara-Tomy" in Japan.
|
|
